Starbucks x MrBeast "30 Days in the Sky" YouTube Integration
Strategy & Execution

Led end-to-end social strategy and execution for Starbucks' integration into MrBeast's "30 Days in the Sky" YouTube series, adapting a massive creator-driven moment into launch-ready content across Starbucks' owned social channels. Owned the approach from concept through execution — translating the YouTube integration into platform-native assets built for IG Reels and TikTok.

Results:

• 3M views and 50K total engagements on the launch asset across IG Reels and TikTok