Starbucks x Mr Beast Partnership
Starbucks partnered with Mr Beast on a YouTube integration, a custom beverage and placements throughout Beast Games Season 2 on Amazon Prime.
Through a robust social strategy, we were able to unlock a new audience and drive fan growth to our social channels.
Campaign Results
Our launch asset drove 3M views + 50k total engagements across IG Reels + TikTok.
IG/TikTok/YouTube Shorts
@Starbucks
@itsjaboi