Starbucks x Khloud Popcorn Launch
Starbucks partnered with the Kardashians on the launch of Khloud Popcorn at Starbucks.
Through a surprise and delight drive thru activation and bespoke channel assets, we were able to drive brand love targeted to millennials.
Campaign Results
The Khloud content was #2 in impressions across Starbucks’ entire year of tracked content
#2–3 in likes, outperforming nearly all non-viral, non-giveaway content
Top-tier comments, indicating genuine conversation and fan interest
Strong performance aligns with a celebrity + product launch + lifestyle framing strategy
IG/TikTok
