After seeing dozens of influencers and customers organically use the hashtag: #BHLDNBride, we decided to tap in on the success by sending out gowns to truly engaged influencers. In exchange for a wedding gown for their actual wedding, influencers would send us content for social channels and post about us using #BHLDNBride. This was a huge success on Instagram and Pinterest, beating our engagement rates and gown sales vs. content that just showed models.