To further enhance the reach of the new Anthropologie Weddings plus gown launch, we partnered with 10 engaged plus-sized influencers to photograph and post our gowns with a limited budget. Relationships were built with the influencers before launch, to learn and get educated on in within the community what they look for in a gown. In exchange for the partnership, influencers were able to choose a wedding gown or dress of their choice. By building these relationships, we were able to secure free promotion and brand love from our successful partnership.