Anthropologie Weddings x Influencers as Talent
After seeing influencers and customers organically tag @anthropologieweddings in their content, we decided to unlock and expand on what was already happening on social. By partnering with real wedding photographers, venues and truly engaged influencers, we brought a multi-channel campaign to life and through authentic and achievable content.
Campaign Results
We were able to expand the reach of our content by securing placements across influencer, venue and photographer social channels.
Across owned marketing channels, content was used in PDP pages, across the website, and email campaigns.
PDP pages with these assets had a 2% increase in check out vs. models shot in studio.
On organic social, Pinterest drove exceptional reach, bringing in 14M views to the channel MoM.
In partnership with @napavalleyranch, @christyljohnston, @ashbegash, @allisonkelley, @jessthrowiton_, @kelseydiprima
Napa Valley Ranch
In partnership with @perrylane, @christyljohnston, @aubreewinters, @avajohanna, @steviefinedore
Savannah
In partnership with @torimasters, @chadmasters, @christyljohnston, @venitaaspen
Asheville
