Starbucks FY25 Winter Campaign
With new and returning flavors coming back to our stores, we tapped into customer insights, brand love, and flavor cues to further build out our winter strategy.
Campaign Results
In Winter 2025, we tested new content strategies and platforms. Here’s a few highlights from the season:
Our Winter launch post highlighting the Winter Menu in 30 seconds, received over 1.4M organic views with elevated shares across channels (Instagram Reels11X, TikTok 6X, Facebook Reels 3X typical).
A captivating video showing how an Iced Shaken Espresso is made delivered over 8.6Mpaid/organic views and 12K engagements across Instagram Reels and TikTok.
An ASMR video of hot Matcha enticed fans, generating over 7.4M paid/organic views and 11K engagements across Instagram Reels and TikTok.
Sharing our limited-time, official V-day drinks – Chocolate-Covered Strawberry Crème Frappuccino and Chocolate Hazelnut Cooke Cold Brew – in our Not-So-Secret-Menu IG Broadcast channel drove 9.7K clicks to the App.
Introducing the new Blackberry Sage Refresher received 5.7M paid/organic impressions and 89.7K engagements across channels. Reposting a user-generated review of the drink also drove TikTok and Instagram Reels shares 7X and 5X typical. Many shared their love for the drink after trying it.
Produced for organic + paid social, inclusive of Instagram Reels, TikTok, Snapchat, Youtube Shorts
Vertical Videos
Produced for organic + paid social, inclusive of Instagram and Facebook In-Feed, Stories & Snapchat
Still Imagery
