Starbucks x Wicked Partnership
Starbucks partnered with NBCU to launch Wicked-inspired beverages—igniting Wicked fandom and tapping into culture prior to the Wicked movie launch.
Campaign Results
Customers celebrated our Wicked partnership across tease, beverage launch, merchandise, and movie launch moments. In total, organic social posts generated 15.0M impressions and 304K engagements. We also saw above average Instagram Story clicks across content (17.8K total).
Organic and paid social assets utilized for Instagram and Facebook in-feed moments along with Instagram Stories.
Supported tease, launch, and culture-forward posts within the campaign.
Still Imagery
Organic and paid social assets for Instagram Reels, TikTok, Snapchat and YouTube shorts.
Supported merch, beverages, movie launch and following culture trends.