Content showing selfies in the drive-thru had the highest overall positive reaction rate, mostly due to it’s strong performance with the Millennial audience.
The “Hawaii to Seattle” video effectively told an emotional story while showcasing Starbucks, driving the highest overall reaction and Purchase Intent Rates with the Gen Z audience.
“Drive thru greetings” had the strongest Purchase Intent, as it highlighted a fun drive-thru experience, mixing positive brand sentiment with a purchasing experience.