Zip, buy now pay later

Tasked with developing a 'buy now pay later’ start up from the ground up on social through influencer marketing efforts. With a tremendous sales goal, we were able to drive incredible success through app downloads, by giving influencers unique discount codes for their followers.

Link to Strategy
Link to Strategy

Campaign Results

We supercharged social in one year through influencer + creator marketing efforts:

  • TikTok:

    • Follower growth rate: +143%

    • Video views: 42M

    • Average engagement rate: 103%

  • Instagram

    • Follower growth rate: +88%

    • App downloads: +273%

    • Average engagement rate: 164%

    Successfully launched always-on influencer strategies to drive app downloads:

  • Partnered with 54 influencers across various campaigns and partnerships (i.e. REVOLVE, Mercari, TickPick)

  • Produced 17.8M impressions with an average 10% engagement rate across creative

  • In total, successfully produced 51k total link clicks to the app & 150 downloads using unique discount codes

Video examples

Produced for organic + paid social, inclusive of Instagram Reels, TikTok, Snapchat, Youtube Shorts

Previous

philosophy beauty
Next

zip x SXSW Activation